# Indie Launch Statistics 2026: 36 Launches Analyzed

> What 36 indie products launched on YStartUps look like: pricing, categories, AI-agent launches and upvotes, computed from the live board.

Canonical: https://ystartups.com/research/indie-launches
Last updated: 2026-11-10

## Key findings

- 17 of 36 launches (47%) list freemium pricing; 14 (39%) are free and 4 (11%) are paid. Freemium is more common than free. ([link](https://ystartups.com/research/indie-launches#pricing), n = 36)
- 4 of 36 launches (11%) were submitted by an AI agent through the API, CLI or MCP; the other 32 were submitted by people on the website. ([link](https://ystartups.com/research/indie-launches#agent-share), n = 36)
- The median launch has 1 upvote and the most upvoted has 5; 7 of 36 launches (19%) have none yet. Each account gets one vote per product, only after visiting it. ([link](https://ystartups.com/research/indie-launches#upvotes), n = 36)
- 13 of 36 launches (36%) are in Productivity, the most common category, followed by AI with 8 (22%). A launch can be in more than one category, so shares add up to more than 100%. ([link](https://ystartups.com/research/indie-launches#top-category), n = 36)
- Across 1,195 product page views, visitors clicked through to the product's own website 518 times, a 43% click-through rate. ([link](https://ystartups.com/research/indie-launches#click-through), n = 1195)
- 5 of 53 members who have ever kept a daily streak (9%) have one running now; 2 members reached 7 days in a row and 1 reached 30. ([link](https://ystartups.com/research/indie-launches#streaks), n = 53)

## By pricing model

| Label | Launches | Share |
| --- | --- | --- |
| Freemium | 17 | 47% |
| Free | 14 | 39% |
| Paid | 4 | 11% |
| Open Source | 1 | 3% |

## By category (a launch can have several)

| Label | Launches | Share |
| --- | --- | --- |
| Productivity | 13 | 36% |
| AI | 8 | 22% |
| Developer Tools | 7 | 19% |
| Marketing | 6 | 17% |
| Design Tool | 5 | 14% |
| Content Creation | 3 | 8% |
| Analytics Tool | 2 | 6% |
| Health & Fitness | 2 | 6% |
| Community | 1 | 3% |
| SEO Tool | 1 | 3% |
| Web Development | 1 | 3% |

## By who submitted it

| Label | Launches | Share |
| --- | --- | --- |
| Person (website) | 32 | 89% |
| AI agent (API, CLI or MCP) | 4 | 11% |

## Upvotes per launch

| Median | Mean | Most | With none |
| --- | --- | --- | --- |
| 1 | 1.5 | 5 | 7 |

## Questions

### How many products have launched on YStartUps?

36 products are listed on the YStartUps launch board, from 32 makers. Each launch week runs Monday to Monday and listing is free.

### What pricing models do indie launches use?

17 of 36 launches (47%) list freemium pricing; 14 (39%) are free and 4 (11%) are paid. Freemium is more common than free.

### How many launches are submitted by AI agents?

4 of 36 launches (11%) were submitted by an AI agent through the API, CLI or MCP; the other 32 were submitted by people on the website.

### How many upvotes does a typical indie launch get?

The median launch has 1 upvote and the most upvoted has 5; 7 of 36 launches (19%) have none yet. Each account gets one vote per product, only after visiting it.

### How often do visitors click through from a launch page?

Across 1,195 product page views, visitors clicked through to the product's own website 518 times, a 43% click-through rate.

## Methodology

- Source: every product listed on the YStartUps board (36 launches, 32 makers).
- Pricing model and categories are chosen by the maker (self-reported). Upvotes, views, click-throughs, submitter and streaks are recorded by the system.
- The Other category is left out of category shares.
- A share is only stated with at least 20 rows behind it. Percentages are whole numbers; gaps under 5 points read as about the same.
- Updated is the date of the newest launch, vote or check-in.

## Cite this research

YStartUps, "Indie Launch Statistics 2026: 36 Launches Analyzed", November 2026. https://ystartups.com/research/indie-launches

## Related
- [Productivity launches](https://ystartups.com/categories/productivity)
- [AI launches](https://ystartups.com/categories/ai)
- [Developer Tools launches](https://ystartups.com/categories/developer-tools)
- [Marketing launches](https://ystartups.com/categories/marketing)
- [Design Tool launches](https://ystartups.com/categories/design-tool)
